This vibrant new designer wear collection captures the essence of cosmopolitan London
Couturier Seema Gujral’s latest collection, For the Love of London, is inspired by the romance and allure of the British capital, and weaves together a narrative of timeless elegance and modern sophistication, shot amid the magical streets of London. Drawing inspiration from the city's vibrant energy and eclectic charm, Gujral tries to capture the essence of London in each meticulously crafted garment.
Featuring an exquisite array of outfits, ranging from luxurious sherwanis to sleek bandhgalas, and a stunning selection of lehengas, each of them evokes the grandeur of London's royal palaces, while vibrant colours and modern cuts add a touch of cosmopolitan flair.
Seema tells us more.
Tell us about the collection in detail.
It is truly a labour of love, born from a deep connection with the enchanting city of London. Each garment in this collection is a manifestation of the city's timeless elegance and modern allure. We've incorporated luxurious fabrics adorned with intricate embroidery and embellishments, reminiscent of London's grandeur and opulence. The colour palette reflects the vibrant energy of the city, with rich jewel tones juxtaposed against soft pastels, creating a harmonious blend of sophistication and cosmopolitan flair. Silhouettes offer both flowing and structured options.
The idea was to capture the essence of London in every detail, from the textures and colours to the fabric and silhouettes. I wanted to create a collection that not only celebrates the city's rich tapestry of culture and history but also pays homage to its diverse and eclectic charm.
How experimental have you gone with silhouettes this time?
With this collection, I've pushed the boundaries of traditional silhouettes, experimenting with asymmetrical cuts, unexpected draping, and playful hemlines. I wanted to create pieces that feel modern and innovative. Each silhouette has been carefully designed to flatter the body and make a statement, whether it's a sherwani, bandhgala, gown, or lehenga.
What are the resort and wedding wear trends this summer?
This summer, it is all about flowing silhouettes, lightweight fabrics, and delicate embellishments. Soft pastel hues and florals are perfect for daytime events, while rich jewel tones and metallic accents for evening affairs are perfect for summer brides and bridesmaids.
Your design philosophy?
My design philosophy is simple -- to create garments that inspire and empower the wearer. I'm constantly inspired by the world around me, whether it's art, architecture, or nature. For me, fashion is a form of self-expression, and I strive to create pieces that make people feel confident and beautiful.
Who’s your fashion icon and why?
Rekha holds a special place in my heart as a fashion icon. Her timeless beauty and grace have always captivated me. I've always been mesmerized by the way she effortlessly carries herself in traditional Indian attire, infusing it with her unique sense of style and personality. Whether she's draped in a regal Kanjeevaram sari or donning intricate jewellery pieces, her fashion choices reflect her confidence and individuality.