Solitaire affair: Tifara hosts pop-up for Yoube jewellery
This week-long showcase at Tifara marks the Mumbai-based label’s first ever pop-up in the city in 17 years
It is not just diamonds that take rings, bracelets and necklaces to the opulent level. To make them into true statement pieces – it has to be a solitaire says Aakash Barmecha whose jewellery brand Yoube is all about the single rock. Though regulars at private exhibitions in Chennai, this week-long showcase at Tifara marks the Mumbai-based label’s first ever pop-up in the city in 17 years, shares Aakash, the creative director of the brand.
In their display of four new lines, including their latest Luxe collection, expect to find the hath panjas designed as handcuffs and kanauti inspired ear cuffs. “Our designs come inspired by all things regal and vintage. Chunky jewellery and statement ear cuffs are our signatures.” Besides the custom-made statement pieces designed by the 30-year-old, the label will also showcase a range of daily wear like single solitaire studs and pieces similar to what their celebrity clients — Sonam Kapoor, Shraddha Kapoor, Bipasha Basu, and Jacqueline Fernandez—have worn to red carpet events.
While the pieces feature numerous motifs, think florals and geometric shapes, the Gemology Institute of America graduate tells us that motifs never take centre stage with his collections. “I have always had an inclination towards art and patterns in design. Across collections, you will notice that most pieces have been arranged to showcase the individual cut that each stone sports.”Expect to find oversized and multiple finger rings, jewellery set in white and rose-gold, and baroque pearl encrusted pieces. The collection will also feature a range of coloured diamonds and other gemstones like emeralds and rubies.
Rs 30,000 onwards. On till June 29. At Tifara.