With pop art-like designs and funky patterns, this footwear label is completely vegan
1. Tell us about the brand and how it came into being.
Colour Me Mad was conceptualised by our founder, Trishla Surana who wanted to disrupt the footwear market by adding creativity and colour to shoes
2. Why vegan shoes?
It is important to respect nature and provide viable alternative options to leather and animal products. We have always been vegan from Day 1 and we have been recognised by PETA for our efforts.
3. How are they different from regular footwear?
At CMM our mantra is Happy Feet which is derived from our ethos that health & comfort cannot be compromised for fashion.
This led us to the discovery of cork as a wonder material for footwear and we stay true to our tagline, Surprisingly Cork, Naturally Heals.
4. Are they more durable?
Yes. It is high quality manufacturing process combined with robust cork footbed which ensures the same
5. How does a Colour me Mad product shape up? From the beginning (raw materials) to end product.
We start with cork footbed which is made from natural cork and rubber which is combined with our stylish designs and insole padding and EVA anti slip sole which are assembled to provide a footwear made with love and soulful colours.
6. What has the response been like.
We have been overwhelmed with the feedback received from customers and the game changer was when Sonam Kapoor put up our footwear just a day before her wedding which bought us a lot of attention and orders which not only crashed our website and what not.
But we have grown stronger from that experience and emerging stronger
7. What next in the pipeline?
For the first time ever changeable insole padding which will give user the option to change the look on their footwear as also put it for machine wash.
Also we are excited about our partnership with Find Me a Shoe which is a foot tech company whereby we can get to know the size and dimensions of a customers feet just by taking handful of photos of their feet.