Shweta Bachchan Nanda recently launched her fashion label MxS, that she jointly created with designer Monisha Jaising.
However, just a day after its Saturday launch, the new brand is getting attention for all the wrong reasons. Diet Sabya, a popular Instagram account infamous for calling out fashion copycats, has accused MxS of lifting one of its designs from a lesser-known fashion brand.
It pointed at the faux pas through a post on Sunday. Comparing an MxS tee worn by Shweta Bachchan with the alleged original, it wrote: “When you google ‘Airplane Mode Sweatshirt’ — the first search that pops-up is a little-known loungewear brand called, @tlroom. The brand retails out of @nordstromnyc, and is known for its cool girl vibe, comfy sweats and chill silhouettes. And, now @monishajaising and @shwetabachchan’s new brand — @mxsworld — has the same sweatshirt with the exact same slogan. So, who do we blame the mess on?”
An anonymous account, Diet Sabya has taken Instagram by storm with its on-point spotting of fakes in Indian fashion.