Anita Dongre collaborates with New York-based firm to launch bespoke digital invitations
Mumbai-based designer Anita Dongre has recently collaborated with Paperless Post—New York-based e-commerce company focusing on design-driven online and printed stationery—to bring the artistry of her beautiful wedding designs to life. In an effort to bring together conscious living at its core and seeking to preserve the age-old arts, crafts heritage of India, she has initiated this partnership bringing to life customised invitations. for all the ceremonies involved in traditional Indian wedding celebrations. Paperless Post has collaborated with international design maestros such as Oscar de la Renta, kate spade new york and Kelly Wearstler. However, this marks the first time the brand has partnered with an Indian designer.
The collection entails 11 sets of gorgeous invitations showcasing a mélange of stunning floral and botanical motifs in pretty hues of muted pinks, powder blues, mint greens, fresh peaches, chirpy yellows and bold tangerines. Each set includes specific invitations for each event that makes the Indian wedding tradition so special. As with all Paperless Post’s designer collections, these invitations by Anita Dongre are versatile and customizable. Using the easy-to-use online design tool, one can personalize the design, send invitations, and collect RSVPs for each of the events in their wedding effortlessly—albeit, all in the distinctive style of Anita Dongre.
Since the collection is digital, it is in line with Anita Dongre’s core values, making this an environmentally conscious way to share that special milestone in your life with friends and family from near and far. Adhering to her core belief, Anita Dongre had also chosen digital invitations for her son Yash’s wedding earlier this year.