Natural preserves brand Sugar & Spice brings its product line to Kochi

author_img JJ Published :  12th April 2019 06:00 AM   |   Published :   |  12th April 2019 06:00 AM

Most Indians have this nostalgia for their mother’s food. From a modern-day food and beverages industry perspective, many women turn into foodpreneurs to create safe dining options for their children. This is the inception story of Coimbatore-based Sugar & Spice run by a mother-daughter duo Annie and Sapna Koshy.

“Our brand came out of an association between a grandmother’s quest to make interesting new food for her grandchild and my entrepreneurial vision. Two years ago, we decided to go big with it and invited our friends and family for a tasting and haven’t looked back ever since,” says Sapna. Indulge finds out what this label has to offer as they enter Kochi’s market.

Au naturale
Starting off with three flavours, they’ve found a way into dining halls across the country through their popularity on social media and presence at pop-up markets. The duo now has 12 flavours on their catalogue including BananaRum and Mango-Jalapeño in jams and preserves, and Salted caramel and Sweet chilli pineapple in sauces.

So, what makes them stand out from factory-made jars?

“All our products are 100 per cent natural, meaning we don’t use preservatives, added flavours or thickening agents. We also stick to small batches of 20-25 kgs—which are painstakingly reduced over slow cooking—to maintain quality,” says Sapna, cautioning that their preserves have a shorter shelf life due to this.

Careful in sourcing their raw materials, they collect it directly from farms or trusted vendors. The brand is currently expanding into retail marketing, finding a permanent showcase shelf in the city after a trial run at On flea.k 2019.

Available at Big Joe’s Meat Mart, Kakkanad