The 13th edition of the Indian Premier League (IPL) will be live soon and the streaming service Disney+ Hotstar VIP has partnered with India's leading telecom companies Reliance Jio and Airtel.
The partnerships are aimed at making it easier for people to subscribe to the streaming service.
"Over the past few years, IPL has become the most loved sporting tournament in the country," Uday Shankar, President, The Walt Disney Company APAC and Chairman, Star & Disney India said in a statement.
After several months of the lockdown, we believe that this tournament can be a catalyst in ushering in new optimism and smiles in India, with millions of fans cheering together from all parts of the country."
Starting September 19, all Live matches will be exclusively available to new and existing subscribers of Disney+ Hotstar VIP and Disney+ Hotstar Premium.
This year Disney+ Hotstar VIP has added new features to the interactive Watch'N Play social feed that allows a virtual community of cricket lovers to share excitement and support while watching the matches Live on the platform.
Cricket lovers will be able to join in the action by expressing themselves using "Hotshots" selfies or a new video feature "Duets" that lets fans create customised videos showcasing their rendition of famous shots.
"Our use of technology in presenting this immersive experience will not only set a global benchmark but also redefine the way we watch and enjoy sports in the coming years," Shankar said.
*Edited from an IANS report