Twitter may launch a TikTok-like interface for its Explore tab

This feature is being tested on both Android and iOS for users in certain countries who use Twitter in English

author_img IANS Published :  11th December 2021 03:23 PM   |   Published :   |  11th December 2021 03:23 PM
162e4bc035e40ea35e095b9572d06fc5

Twitter

Twitter is testing a feature that would turn its in-app explore page into a TikTok-like video feed.

This feature is being tested on both Android and iOS for users in certain countries who use Twitter in English, reports TechCrunch.

"We are testing out a revamped, more personalised Explore page to make it easier for you to unwind, find new interests and see what's happening," a Twitter spokesperson was quoted by the tech website as saying.

The company said it is a visual-forward way of surfacing content that already exists on Twitter and it is a part of Twitter's ongoing effort to improve personalised recommendations and discovery across the platform.

The micro-blogging site is the latest social app to see if it can capitalise on TikTok's rapid growth -- the short form video app surpassed one billion monthly active users this year, making it one of the fastest companies to hit that milestone, the report said.

TikTok clones like Instagram Reels, Snapchat Spotlight and YouTube Shorts have incentivised creators to use their platforms and have grown in popularity. Even apps like Netflix, Spotify and Reddit are experimenting with the format.

*Edited from an IANS report 
 

Comments