Pune-based chef Madhura Bachal talks about her YouTube channel, creative inspiration and challenges
Madhura is based in Pune and her cooking channel is one of the top cooking channels of the country. Food plays a very important role in India and Madhura offers yummy meal recipes for all Indian cuisines and varieties. Her recipes suit every palate and is a hit on the internet. This world-renowned chef has two YouTube channels, one in English and another in Marathi. Her fan following extends internationally to countries such as the USA, Canada and many more. Her popular recipes are mainly Punjabi dishes, healthy snacks, authentic Maharashtrian food and mouth-watering desserts.
1. How did you start your youtube channel?
I am a food enthusiast, always enjoyed cooking for my family and grew up watching my Grandmother and Aunties cooking some easy, complex traditional Maharashtrian Cuisine. It started way back in 2009 when YouTube was just emerging and not then well known in India. While browsing recipes over the internet, I realized that there wasn't a single recipe video for Maharashtrian Cuisine. So the idea clicked, I thought let's start adding authentic Marathi recipes so that they will be available globally! MadhurasRecipe is a humble attempt to share my passion for cooking!
2. How did you overcome your challenges by creating a youtube channel?
Well, it wasn't that easy as I from a non-technical background. So my husband was a big help. Initially, we relied on all the gadgets that were with us like basic digital camera, editing software. As the Channel started to get more engagement, we slowly moved on to upgrading the Video quality!
3. Tell us about your inspiration behind your success in your field
The main source of inspiration behind Channels success is Viewers only. Their constant suggestions, recipe requests, queries, help me to improvise and bring better content.
4. Tell us in detail about how you manage your blog/ channel
It involves a lot of planning. I have to plan and schedule recipes well ahead of time. All the recipes are created through a journey of trials and errors. I try to come up with some easy and handy techniques to that cooking can be easy and the key ingredient is to have fun.
5. Also, tell us about your collaboration with Qyuki
It's great. Qyuki team has always been helpful with respect to growing channel, bringing various opportunities!