Fabindia enhances retail therapy with their newly launched Experience Centre in Kolkata
Fabindia is not just about shopping anymore; it’s about having an experience of a different kind while you are on a retail therapy. The retail platform launched its new format, the Experience Center at Loudon Street.
Spread across 8,960 sq ft, this store has been designed keeping in mind the multi-dimensional Fabindia offering that extends across a number of categories and services catering to every age group and their distinct needs. In addition to the brands signature offering across garments, organics, home and personal care, this Fabindia Experience Center houses a FabCafé, an Interior Design Studio, Organic Wellness Center, Alteration Studio and a Kids Zone that serves as an exclusive recreational area for children to relax, play, discover and create.
Fabindia’s Experience Center in Kolkata is the first in the region and the thirteenth in the country. Following the success of its other Experience Centers in Delhi, Chandigarh, Hyderabad, Chennai, Bengaluru, Pune and Bombay, Fabindia plans to launch more such formats in various other cities in India.
Speaking on the occasion, Viney Singh, Managing Director, Fabindia said, “It gives us immense pleasure to open an Experience Center in Kolkata. As we take forward the success of the ECs in Bangalore, Delhi, Hyderabad and Bombay, we look forward to making the same holistic experience that extends from Fabcafe to the entire Fabindia offering available to our customers in Kolkata as well.”