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Adizero New Launch

Adidas launches three new variants of its fastest running shoe, Adizero 

The collection is led by the Adizero Adios Pro2, Adizero Boston 10 and Adizero PrimeX

Published on 17th June 2021
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From Apple to Adidas, here are the special drops for Pride month...

Brands like Disney, Adidas, Apple and Converse have all unveiled exclusive collections for Pride month

Published on 18th June 2021
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Actor Saiyami Kher strongly believes in  Impossible is Nothing 

Actress Saiyami Kher wants to reprise roles of athletes on screen

Published on 23rd April 2021

Actor Ranveer Singh kicks off Adidas' Nothing is Impossible campaign worldwide

Ranveer Singh tells us how he kept chasing his dreams by believing that impossible is nothing

Published on 19th April 2021
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Here’s a look at the Adidas x Ivy Park collection by Adidas and Beyoncé

The collection combines Beyoncé’s love for fashion with performance wear

Published on 30th October 2020

Adidas' Adizero Adios Pro has a new bold look, now

The fastest ever running shoe, this pair is ideal for quicker and longer runs

Published on 6th January 2021
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American supermodel Karlie Kloss co-creates Adidas’ debut sustainable activewear

Tech-driven and stylish, Adidas' debut activewear edit is put together by Karlie Kloss

Published on 2nd December 2020
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Sneakerheads, alert! Here’s everything you need to know about the latest drops from Adidas and Louis Vuitton

The LV Trainer Denim and Adidas Originals ZX 2K Boost series are here just ahead of the festive season

Published on 16th October 2020
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Adidas and Allbirds partner up to create a sports shoe with a ‘zero-carbon’ footprint

The brands are looking at creating a shoe that has a carbon footprint of just 2 kg compared to the average 12.5 kg of other sneakers on the market

Published on 28th May 2020
Puma (AFP/Christof Stache)

Sales collapse: Coronavirus outbreak brings Adidas, Puma down to their knees in China

German sportswear makers Adidas and Puma said store closures in China because of the coronavirus outbreak had caused sales to plummet in recent weeks.

Published on 19th February 2020
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Adidas launches its tennis shoe franchise, Adidas Tennis

It's a laceless shoe, for better comfort and flexibility

Published on 30th January 2020
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How India and China’s growing sneaker craze is championing cross-cultural exchange globally

At the annual Taobao Makers’ Festival in Hangzhou, we explore how the rapidly growing craze for sneakers is helping millennials embrace their ethnicity, and also create an age of cultural exchange

Published on 22nd November 2019
UEFA Euro 2020 Uniforia ball by Adidas

Adidas reveals Uniforia, the Official Match Ball for upcoming UEFA EURO 2020

Uniforia's design commemorates the notion of crossing bridges, blending borders and diversity of fan and athlete through a unique blend of art and football.

Published on 6th November 2019
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Adidas launches the VRCT varsity-style jacket

It is a celebration of individuality and self-expression

Published on 20th September 2019
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Sneakerheads alert! Mumbai's Superkicks is now in Bengaluru

The shoe store will stalk rare and limited edition shoes from Adidas, Reebok, Ylati and others

Published on 13th July 2019

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