Watch: After Magenta Riddim, DJ Snake shares video for Maradona Riddim with Ninola
After the success of Magenta Riddim, French DJ/producer DJ Snake has premiered the video for Maradona Riddim, of his recent single with “Nigerian Queen of Afro-House” Niniola.
Directed by Daniel Kaufman (Jay-Z, DJ Khaled), the “Maradona Riddim” video captures the beautiful summer scene of a group of friends having an impromptu dance party on the beach, and after watching from the sidelines, dancer Kida the Great has the last laugh by performing a breathtaking dance routine on the shimmering ocean surface. The video stars Leon Akida Burns (aka Kida the Great)—a 16-year-old dancer/choreographer.
Beautifully shot in lush and bright colors, Maradona Riddim continues DJ Snake’s efforts to explore and integrate global cultures through his music.
To that end, DJ Snake’s India-inspired hit “Magenta Riddim” has been trending ever since it released. It shot to #1 on the U.S. Dance charts earlier this year. In INDIA the track went on to become the biggest crossover hit of 2018! It topped streaming, radio and tv charts across the country and has now crossed a phenomenal 100 million streams in India across all platforms here, to which DJ Snake tweeted on his official handle “100,000,000 streams on Indian stores on Magenta Riddim now. I am coming….@ Saavn, @Gaana, @Wynk Music, @Hungama_com
Riding on the success of his tracks, DJ Snake has a jam-packed summer tour schedule, which he will continue this week. He will also be headlining the Billboard Hot 100 Festival on Saturday in New York.
DJ Snake made his full-length debut with the 2016 album Encore, which hit #1 on Billboard’s Top Dance/Electronic Albums chart and debuted in the top 10 around the world (including at #8 on the Billboard 200). Since scoring his first #1 with “Let Me Love You” ft. Justin Bieber, DJ Snake has achieved massive success with hits like “Get Low,” “You Know You Like It,” “Lean On,” and “Middle.” His triumphs also include the 2017 releases “A Different Way” ft. Lauv and “Broken Summer” ft. Max Frost. Earlier this year, DJ Snake landed at #9 on the first-ever Billboard Dance 100 artist rankings.