Vicky Kaushal-starrer Uri is still running houseful and 'how's the josh?' seems to have become a youth anthem. While everyone has been talking about how the film has portrayed the military mission in the most authentic way, including the use of artillery and uniforms, not many know that it's a Bengaluru-based company behind the uniforms.
Olive Planet, that was founded by the army veterans Capt Chethan YK and Maj Niranth Bymana, is behind all the apparel in the film. In an exclusive chat, the founders share more on what went behind the scenes to design for Uri.
What was the brief given to you for Uri?
Our brief was very clear. These characters had to look real and the best way to do that was stick to what actually these soldiers wear and use. Ours is a military gear company so for us it was about equipping one more team, only difference being that these were actors.
How long did it take to complete the production work?
It took us nearly two months to put together all their requirements. We must compliment Rohit Chaturvedi, costume designer and his team for being so detailed and precise, something that we usually don’t see in Bollywood movies.
How was it to work with Rohit and his team?
We interacted with Rohit and he had set the bar high from day one. His clarity has been the differentiator. He told us that this movie will change how army movies are made in India. And today, we all know that Uri has set a benchmark for this genre.
What are your thoughts on being part of a film that not only instills patriotism but is also the first big hit of the year?
It’s a welcome change. Today, realistic cinema is gaining more traction and finding a connect with people. It’s important that India military history is presented to people in a manner that it is received well and it also justifies the the bravery and sacrifice of these men. Only a movie can take a dialogue like “how’s the josh” from barracks to every house in India. This needs to be leveraged in the right manner.
What next for Olive Planet?
Making high quality products for soldiers will always be our priority. However we would like to do more of these projects and ensure that people get to see and experience what their soldiers actually do, wear or endure.