Puja fashion 2019: Anita Dongre comes up with her festive special Jaipur collection
Being sassy and stylish while carrying a traditional look is not an easy task to achieve. But ace fashion designer Anita Dongre manages that every time with each of her creations and this Puja is not an exception. Fluid silhouettes, geometric shapes and pretty floral patterns are some of the key trends that she has incorporated in her festive collection this year.
“In terms of the colour palette, vivid violets, Jaipur pinks, berry sorbets and gorgeous lime greens are quite big this season. You can also choose from beautiful jewel tones such as emerald greens and sapphire blues that are fun, celebratory colours and look gorgeous on every skin tone,” offers Dongre.
As a part of their festive line this season, Dongre has launched the Jaipur Love collection inspired by Jaipur’s exquisite architecture, and its unique blend of Rajputana and Mughal motifs. The collection has everything you are looking out for this Puja — stunning kurtas, classic Benarasi lehengas paired with embroidered cholis as well as tea dresses in opulent fabrics such as velvet, adding a touch of opulence to the festive collection.
“Also, we have a couple of pieces with Mukesh work, a traditional embroidery craft originating from Lucknow, entailing twisted metallic threads,” she adds.
For an elegant day look, Dongre suggests beautifully embroidered kurtas in lightweight fabrics and airy pastel hues such as pristine whites, blush pinks and minty greens. “They are stylish and rate high on the comfort scale. For evening festivities, make a statement with gorgeous embellished saris in stunning hues of beige, reds or even lime greens,” she advises.
While selecting festive wear, one must always opt for ensembles that are light-weight, breathable and won’t weigh you down. “Always select pieces that are functional and have a timeless appeal. That way, you can always re-purpose them for different occasions, in a myriad ways, to create numerous looks,” explains the celebrated couturier. As opposed to a few years back, the current trend is gradually veering towards minimalist fashion, with the focus shifting to heritage designs, moulded into new-age silhouettes.
“Always opt for pieces that are breezy, youthful and comfortable. It always works to choose one statement piece that will help you stand out and enjoy the season’s festivities with ease, without being bogged down. Less is more, especially when it comes to jewellery,” adds Anita.
Your five tips to nail the Puja look
• Opt for separates such as sophisticated tunics, tailored pants, embroidered
crop tops and maxi skirts that can be mixed ’n’ matched to create unique looks.
• Don’t shy away from experimenting with colours. Apart from whites, beiges
and reds, you can also try bold hues such as plums, violets, lime greens.
• Opt for fun jewellery pieces such as shoulder dusters, colourful tassel earrings,
and pendant neckpieces that can instantly add oodles of oomph to your look.
• Pay special attention to your footwear; embroidered flat juttis/sandals are
not only glamorous, but are uber comfortable to walk in.
• More than following trends, wear whatever you feel the most confident in.
Hair & Makeup: Alam
Model: Riya Bhattacherjee
Costumes & accessories: Anita Dongre
Pictures: Satwik Paul
Location: Anita Dongre Studio