The Adara pop-up is an ode to sustainability and all things handmade
City-based entrepreneurs Priya Sanath and Biju Jayadevan will host a pop-up event titled Adara starting today. To be held at Amethyst, the two-day event will showcase some of the most well-known indie brands within the online sphere working on sustainability and handlooms from across the country. “The criteria that we had when we curated the 15 brands for our first pop-up, was to engage with labels that worked with natural fabrics and handicrafts,” says Priya.
Among the labels making their debut in the city is Kolkata-based Parama. Known for their quirky embroidered blouses that feature motifs inspired by everything from Satyajit Ray’s movie posters to Frida Kahlo, the label will also showcase their new of range of saris, dupattas and dhotis. Rs 2,000 onwards.
Look out for handspun ensembles from Kalki by K. The Mettupalayam-based label which prides itself in its easy-to-wear silhouettes like kurtas, dresses and trousers will put on display their new collection Manjal (dyed using turmeric) and an earlier capsule line The Solo Collection that made use of textile waste, left-over yardage. Rs 3,000 onwards.
Present at the event will be Coimbatore-based designer Prasoona Anand, who is known for her Kalahasti variant of Kalamkari. Offering a range of drapes like saris, dupattas and stoles, alongside running fabric, in cotton, silk and crepe, traditional patterns come interspersed with paintings of birds, animals and flowers. Fabric starts at Rs 1,500.
Also on our radar is Jaipur-based designer Rachna Singh and her label Dhãran, whose brand of clothing is an organic expression of her romance with the dabu dyeing and block printing techniques of Gujarat and Rajasthan. Her collection includes jackets, layered tunics, asymmetrical dresses, yoke dresses in cotton. Rs 1,500 onwards.
At The Folly, Amethyst. On August 9 and 10. From 10 am onwards.