Style update: Get custom fashion and trials at your doorstep with StyleNook

With so much digitalisation and globalisation today, the world is one marketplace for shoppers.

Also, with the fast-paced life that women have, given a number of hats to wear and amidst shopping for formal wear to look chic yet stylish for most hours of the day - all that would definitely be challenging.
 
To make life simpler, StyleNook founded by Arti Gupta and Kuntal Malia have curated a personalised shopping experience to suit your preference and styles. With the click of a button, you can have a trial room at your doorstep. 
 
All one has to do is to fill out their vital stats, office wear preferences and five outfits will be sent to their doorstep and the customer can select the ones they like. We spoke to Arti Gupta, one of the founders of StyleNook. 
 
Give us your inspiration while coming up with a unique shopping experience.
For today’s professional woman, a styling service such as StyleNook takes care of three important needs: saving her time and frustration, augmenting her professional polish and lastly, helping her push the boundaries of style. 

Our customers fill out a detailed style profile and we match her with an expert stylist who curates selections from various known and boutique brands. Our customers receive these in a box - it’s like a trial room coming to your doorstep. 
 
What is your vision for the brand in India?
StyleNook as a brand, philosophically takes a very different consumer-focused stand. We curate unique styles and experiences for the working woman. She can choose to ‘be herself’ or ‘stand out’ or anything in between. We essentially make fashion work for her instead of making her work for fashion.

What should one be careful about while giving an online shopping experience?
Losing a loyal customer is the biggest revenue problems for businesses. StyleNook instead helps build trust by curating brands and styles we know that our users will love - with our well-researched analytics engine.