Surbhi Pansari is making men more handsome with her label
Surbhi Pansari wanted to dispel the notion that a man’s sartorial diary is limited to a few shades and cuts. Channelising her fresh ideas and the passion to make men more stylish, the 36-year-old launched her eponymous label in 2015, offering smart fits, luxe style and opulent fabrics. And Tolly stars including Prosenjit Chatterjee, Jeet and Bollywood actor Karan Wahi have all worn her outfits.
Surbhi’s 1,500 sq ft store on Loudon Street has all our attention, with its latest wedding collection now on display. Expect a range of kurtas, sherwanis, waistcoats, blazers, Jodhpuri coats and trousers. Her e n s e m b l e h a s g o n e b e yo n d signature colours for menswear, to include ochre yellow, mint green and the Pantone colour of the year, coral. “Men’s fashion has moved beyond the shades of blue, grey and black. My clients look out for something new to add to their wardrobe and these new cuts and colours satiate their needs,” says Pansari, an alumnus of NIFD, Kolkata, who thinks that rose gold will rule the fashion scene in the coming season. A blazer in this dreamy shade by her indeed looks ritzy.
Pansari works mostly with Italian fabrics, and her bespoke Jodhpuri coats are a big hit. “I have already sold 20 pieces of Jodhpuri coats in checks. I keep redefining my styles, and that’s my label’s USP,” avers Pansari, for whom dressing up Prosenjit for all the episodes of Kaun Banega Crorepati Bangla was an experience to cherish.
She liberally uses embroidery and is currently experimenting with Biloba leaf motifs to enhance the looks of her waistcoats and sherwanis. We also loved the asymmetrical kurtas with high-low hem and flap collars that are a favourite with urban men. For instance, a linen kurta with a thick zip, instead of front buttons, looks very stylish and unique. The store also offers accessories like Nagra jutis, belts and stoles. To jazz up your blazers, there are exotic and colourful bow ties, tie pins and brooches curated by Pansari.