The Go Swadeshi exhibition by Go Coop returns for its fourth edition. And this time, the founder, Siva Devireddy aims to tap into a new market, by shifting the venue from JP Nagar to Malleswaram. As always, the event will be a plat-form for buyers to interact directly with the vendors, who range from
master weavers and co-operative societies to NGOs. “Right now, we have weaver engagements with 55 clusters across 12 states. The focus is on creating authentic products that are suited to modern palates,” says Siva, who started online marketplace, Go Coop, as a way for artisans to connect with customers, and do away with middlemen.
The three-day event will feature national award-winning weavers, besides noted craft co-operatives. Vanjre Ramesh, a national awardee from Molakalmuru, will showcase his handwoven textiles from the panchayat town in Chitra-durga. One can also expect to stock up on lambani embroidery from a women’s weaving cooperative from Sandur, Ballari, that creates khadi saris, garments, bags and jewellery. There will be a special focus on Go Coop’s in-house brand The Good Loom.
Launched in 2018, the label will present its range of multi-hued Ilkal saris, Chanderi saris from the award-winning Mohsin Khan, and muslin jamdani weaves from West Bengal. Those looking for home furnishings can shop for hand-block printed bedspreads, pillowcases and cushion covers from Rajasthan. Another craft that will be spotlighted is ikat from Sainath Handlooms and Sridevi Handlooms, both from Hyderabad.
August 14-16. At Badaganadu Bhavana, Malleswaram