With its Historique, Legends and Pirohi collections, Jaipur Jewels brings a 150-year legacy to Kolkata

Jaipur Jewels’ Pirohi, Historique and Legends collections bring in a fine blend of heritage and modern designs

author_img Farah Khatoon Published :  16th August 2019 01:21 AM   |   Published :   |  16th August 2019 01:21 AM
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Jaipur Jewels

AT JAIPUR JEWELS, all that glitters is diamonds and jadau. The rich legacy of 150 years, carried down by seven generations exudes remarkable craftsmanship and penchant for exclusivity in their collection. In the city for their maiden exhibition at Taj Bengal, the Mumbai-based jewellery brand brought to the city an exclusive collection of their diamonds and jadau jewellery.

Talking about it, Vineet Naheta, MD of Jaipur Jewels said, “This is the first time we are in Kolkata, and our collection includes jewellery that is both classy and contemporary. We also deal in a lot of stones in jewellery, and our exclusivity factor is our USP. We don’t repeat a piece of jewellery — ever.”

Their Historique collection includes statement pieces like their 26-inch layered necklace with three gold taaviz (cylindrical amulet) set with emeralds and rubies, strung with Basra pearls and Navratan stones. This collection starts from `60,000 onwards. “It’s one of the pieces put together with elements that have been collected by the brand for ages. We have given it a more modern look,” says Vineet, who then draws our attention to another artistic collection, Pirohi, which makes a colourful and contemporary impression. A beautiful necklace with an emerald kalgi and a touch of jadau, used as the centrepiece, strung with small yellow tourmaline sourced from Africa, caught our eyes. Another piece in the same collection, featuring glassy red 3D fl owe r s conjured up in red toumine, is a definite head-turner. The Legends collection is marked by the synthesis of diamonds, emeralds and other stones, and is again modern in its design approach. Whether it’s the danglers or jhumkis with dual stones, it sports more sleek designs, and is ideal for women looking for a healthy blend of tradition and style. A neckpiece with a cluster of Basra pearls, held together with a square-shaped emerald framed with diamonds, looked gorgeous. “We tweaked our designs in the collection to suit the needs of women of this age, who want to wear jewellery more often. The stones are untreated and that makes them unique,” informs Vineet, adding that the stones are sourced from around th e world. The brand has a presence in Mumbai, Delhi and Benaras. `10,000 upwards

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