IT was two-and-a-half years ago that Anam Mirza decided to put together The Label Bazaar, a pop-up that would bring new and experimental designers to her city, Hyderabad. Stylist to her sister, tennis ace Sania Mirza (who is also the face of the bazaar), and a number of other celebrities, 24-year-old Anam felt that there was a need to shine light on lesser known designers. “After a successful show in Hyderabad, we decided to take it to other cities such as Mumbai and Chennai,” shares Anam. Now in its 9th edition, The Label Bazaar makes it debut in Bengaluru. She tells us more, about what to expect:
What sets The Label Bazaar apart?
Apart from the fact that we try to introduce shoppers to labels that are not available in their city, we create an experience with the decor and music. So people leave the bazaar not just with shopping bags, but a lot more.
What can one expect from the Bengaluru pop-up?
We’ve been planning to come to Bengaluru for the past-year-and-a-half and have been doing some market research. What we found is that, the market is very young and on trend. So expect to find pocket-friendly but exclusive collections.
What are some of the biggest fashion trends for the new year?
I think this year, it’s going to be all about layering. Also statement sneakers continue to be quite a huge trend going forward.
How do you and Sania differ in terms of personal style?
I think we have very similar styles. We even share each other’s wardrobes. I disagree with people who say that comfort is key when it comes to fashion, because high heels are not comfortable in any way. I like stepping out of my comfort zone and trying out new things.
BRANDS TO WATCH OUT FOR
Deepa by Deepa Gurnani
Known for its range of embroidered and semi-precious stone-embellished jewellery and accessories.
Zafran Couture
Indian wear with a focus on techniques such as Kashmiri embroidery and Chikankari work.
Non.con.form
A contemporary pret label that specialises in modern wearable art through vibrant prints and hand embroidery.
Indian Weaves by Neha
Modern Indian wear in, earthy colours, with versatile prints and minimalistic silhouettes.
January 10, 10 am. At Skyye, Vittal Mallya Road