The Loom Art has the perfect vacay ensembles for your upcoming summer trips
Jaipur-based label, The Loom Art might only be two years old, but the clothes from this label have found its way to the closets of actresses Sanya Malhotra and even the bonafide fashionista of B’town, Sonam K Ahuja. Also, Hyderabadi tennis ace Sania Mirza wore their denim jacket with one of the favourite buzzwords of the millennials, ‘Bleh’ crafted at the back and it quickly became a hit on Instagram. They create rather dreamy outfits that make you want to drop everything you are doing and go on a summer holiday.
This label, helmed by designer Aarushi Kilawat recently launched their latest collection, Permanent Vacation at the city-based multi-designer store, Anonym. “When we say sustainable, most of us tend to think of dull outfits, but I wanted to go for colourful fabric, intricate embroidery and create garments that speak,” says the fashion design graduate from Pearl Academy who also studied fashion and textile at Nottingham Trent University, UK.
Aarushi mentions that with every collection, she wants to concentrate on the crafts made at the looms hence works with indigenous fabrics from clusters. She sources khadi and silk from Murshidabad in West Bengal, silk from Bhagalpur in Bihar and Kala Cotton from Bhuj, Gujarat. Hand-embroidery, like kantha, phulkari, cross stitch is the core strength of the label. The colours that we spot in the lookbook for Permanent Vacation include lavender, old rose, peach, black and ivory that will help you beat the heat. The fabrics used are breathable, like silk and Kota Duria Slub. One must check out the notched collared dresses and culottes that can be paired with chic shirts from the collection.
The floral motif that is predominant on the outfits has a story behind it, one that takes Aarushi back to her last vacation to London when she visited the Victoria and Albert Museum. “I spotted 15th Century carpets there in the museum which had exquisite white flowers on the surface. That’s what I have attempted to reproduce on the notched collared shirts,” says Aarushi, adding that most of her ideas are inspired by her journeys to various parts of the world.
Rs 4,000 onwards.