Mumbai-based label The Sufi Studio comes to Kolkata this June
Sufi Studio, a Mumbai-based label which specialises in eco-friendly and sustainable fashion and brass wear jewellery, is all set to come to Kolkata this June. The two-and-a-half-year-old fashion label has come to the city before, as part of The Enchanted Garden exhibition, but this is the first time that they will be available for customers, all year round.
The Traveling Studio, as they call themselves, work with artisans, small businesses and explore different crafts from all over the country. “We believe in creating a personal trend rather than following a fashion fad. We create pieces which are timeless and can be worn in any season,” says Varsha Devjani, who along with Lajwanti Kulkarni, established the label in the year 2016.
The label specialises in Indian Bohemian clothes in woven cotton, with a lot of anti-fit silhouettes, which can be styled differently for a new look each time. “For Kolkata, we are going to bring a lot of Kaftans, dresses, jumpsuits, and dungarees in earthy tones, along with chunky accessories. Though we design a lot of strappy clothes, we have to keep in mind the fashion sensibilities of the people in Kolkata, plus we are also bringing some ready-to-wear stitched sari, which comes with pockets,” informs Varsha.
The label which uses natural dyes to colour its pieces will soon be experimenting with hemp, linen, and silk for its Mumbai collection. Quite a few celebs have sported separates or pieces by them, including Sai Tamhankar, Natasha Rastogi, Aditi Malik, Achint Kaur, and Sona Mohapatra. In fact, Lisa Ray wore handkerchief top and Sufi pants at the launch of her autobiography, Close to the Bone. Soon Sonali Bendre will also be seen wearing pieces from their collection.
Issey Miyake is the Japanese designer they admire and look up to. “We love his works because they are timeless and classy. Even if you look at photos of his works from the 90s, they will look as contemporary as today’s labels,” Varsha tells us.
“At The Sufi Studio, we have made a choice to question every process and ask if we can do it better. We work directly with the artisans to ensure they benefit instead of the middlemen. This ensures a better quality of workmanship and creates a connection with our heroes,” she adds.
At Weavers Studio, June 8 onwards
Starting price: Rs 4500