Under the London night sky, Burberry’s creative director, Daniel Lee, unveiled his third collection for the brand, marking a return to its outdoor heritage with a modern twist. Celebrating London Fashion Week’s 40th anniversary in style, the show was an ode to nature, set in a darkened marquee where Amy Winehouse's soulful melodies resonated with the star-studded audience, including Olivia Coleman, Anna Wintour, and Barry Keoghan.
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This AW24 collection was all about outerwear and sporty silhouettes. Bomber jackets and iconic trench coats reigned supreme, juxtaposed against flowy beaded and velvet dresses, creating a unique interplay of textures.
Chunk-soled leather boots stomped down the grassy runway, leading the way for models adorned in leather and faux-fur coats in muted greens and browns. Oversized striped suits and trousers with zipper details added a touch of contemporary edge, while the presence of British icons like Naomi Campbell, Agyness Deyn, and Lily Cole on the catwalk cemented the collection’s heritage.
The Burberry check received a seasonal makeover, adopting a moody autumnal palette. It graced the insides of floor-sweeping skirts, offering glimpses of contrasting colours through daring side slits. Accessories echoed the earthy theme, with checked umbrellas, canvas, leather, and faux-fur bags in cream, brown, and green, often adorned with gold details and paired with headscarves, completing the look.
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Having revitalised Bottega Veneta, Lee faces high expectations at Burberry, especially amidst a luxury goods slowdown. But judging by the buzz surrounding this audacious collection, Lee might just have what it takes to navigate the changing landscape and lead Burberry into a new era of success.
Burberry's AW24 show stands as a testament to Lee’s creativity and audacious approach, leaving both fashion insiders and fans curious about what the future holds for the iconic British brand.