Trip to the wild side with Sneha Arora
There’s something about Sneha Arora. It maybe the avant-garde detailing that her collections sport, the use of fabrics and colours that do not conform to fashion norms, or more so, it maybe her inclination towards androgyny – the need to create a power closet for the independent woman.
While her new collection released in the city is dominated by Summer Staples’ 17, also find pieces from her previous lines Disconnect (2015) and Find your Wild (2016). In a range of floral prints – stems and leaves and animal drawings as motifs expect to find long shirts, dresses and summer jackets as her eponymous collection takes up rack space at Evoluzione.
“Since the line looks to cater to a summer wardrobe, we have stuck to a colour palette of powder peaches and blues, gentle greys, radiant reds, and whites. This season, the apparel has a lot of badla work which has translated into floral and animal embroidery – a staple with the label,” says the Kolkata-based designer. With fabrics like cotton, lightweight silk and chanderi transformed into skirts, shirts, jackets, blouses, dresses and pants, Sneha Arora’s creations are charmingly experimental and makes us ask – So, your target demography is young and contemporary? But a laugh dispels such assumptions. “My clientele ranges from women in their 20s to those well into their 50s.” Clarifying, “Though the feeling that the collection exudes is more masculine and has to do with power and confidence, the drapes lend a feminine twist and fits the delicate form perfectly.”
Deliberately steering clear of the anti-fit silhouettes that are trending now, the label which turns five this year is sticking to fit and flare cuts for the season, with the 32-year-old designer recommending a badla blouse and loose linen pants for an evening out. “You could pair this pastel blouse with some chunky jewellery or a choker or if you are feeling a bit more vibrant, choose the prancing zebra dress.”
Rs 6,500 onwards. At Evoluzione. Details: 28333627