Gaurav Gupta creates first AI-inspired saree with IBM 

IBM and Gaurav Gupta have come together to create a masterpiece and subsequently an amalgam of technology and fashion. 
Gaurav Gupta
Gaurav Gupta

From aviation to writing to shopping, Artificial Intelligence is slowly but steadily entering various verticals of our lives. And now, IBM and Gaurav Gupta have come together to create a masterpiece and subsequently an amalgam of technology and fashion. 

IBM’s cognitive system, Watson, collaborated with fashion designer biggie Gaurav Gupta to create the world’s first ever artificial intelligence-inspired sari-gown, which was worn Archie Panjabi at a function. 

Gaurav Gupta used a custom-built IBM application that the company infused with its Watson technology to feed in his inspiration behind the AI masterpiece. The tool helped with machine-generated patterns that Watson’s AI engine created as well as dominant human-created patterns from its database. All this finally led to the creation of a first-of-its-kind AI sari-gown with hybrid replete with LED lights.

Being powered by IBM IoT, the sari’s LED lights changes its colour based on each of the award winner’s personality. In order to make this a possibility, IBM made used of Watson’s Personality Insights API to carry out an extensive investigation of each awardee through their social media handles. The information derived from it was then mapped against seven human traits – open-mindedness and originality, confidence and problem solving, effectiveness in organizing thoughts, action orientation, conscientiousness, social energy, and openness to possibilities and alternatives. The aforementioned traits were then mapped to a colour most associated with them.

The is the first time that IBM Watson has done something like this with fashion. Previously, the same platform had garnered attention for co-creating Karolina Kurkova’s top-rated Met Gala dress with the Marchesa duo. 

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