Choose from Hyderabad-based label Mishru's favourite must-have's, The Evergreen Saree collection
Luxe Indian wear finds new expression in Mishru’s exquisite designs. Nuanced design elements and cultural coherence serve as the highlight of Mishru, an Indian wear label with its finger on the sartorial pulse of the modern Indian woman. And it is this keen understanding of what the girl of today truly wants that has proved to be the trump card of founder and designer, Swapna Anomolu’s contemporary offering.
Having completed her Bachelors of Technology from College of Engineering, Guindy in Chennai, Swapna shifted gears when she found her true calling in designing embellished masterpieces in dreamy pastels and chic neutrals. Based in Hyderabad, the label started out in 2015 with a vision of serving up a unique amalgamation of modern design elements juxtaposed against traditional aesthetics, thereby deriving the name, ‘Mishru’ that translates into ‘a mix or fusion of elements’.
Fluid yet bold silhouettes take form in a palette of muted colours to bring Swapna’s dream of minimalist luxury to life. The journey to designing Indian wear has been a long one, but it was made easier by Swapna’s crystal clear focus on the women she designs for. “The Mishru girl takes the best of everything and makes it her own. She is strong, bold and is able to pull off anything she wears,” she explains. It is this ability to understand, create and deliver on what women want today that has helped her grow the label from strength to strength, and flourish from a small design studio to a thriving label with a loyal base across the key metro cities in the country. Speaking on what she’s got lined up for Autumn/Winter‘18, Swapna says, “This season, we want to blur the line between what’s acceptable as Indian wear and what’s not. Disco has served as a major inspiration for the collection, as the 1970s were all about retaining a sense of individuality and not conforming to the usual. Sparkling under a disco ball is how we imagine these clothes.”
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