OVER THE LAST year, sustainable fashion has been the buzzword at every fashion week, and on almost every designer’s sketch table. Chennai’s Lime Soda Pop Up Conscious Style is now bringing over 20 brands like Mayank Modi, Siddhant Saraf, Ziveli, Pippal and August Grey, for the city’s first all-ethical and sustainable brand pop-up called Slow Tales.
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Strapped for time before a wedding? Delhi-based Shubhi Aggarwal’s two-second sari might come in handy. All you need to do with this pre-pleated sari is to buckle up and bring the pallu up and you’re ready to go. Cuin, her six-month-old label, will make its debut in Chennai with her collection Bonheur Du Jour.
“It’s a free-spirited, cruise-meets-street collection that has silhouettes like a gathered sleeve dress, trench coats, the zero waste jumpsuit and straight slip dresses,” says the 25-year-old, who procures fabric from Surat, and digitally prints in Faridabad using eco-dyes. “I want to go beyond khadi and repurpose clothes to increases their shelf life, and eventually reduce wastage,” explains Shubhi, who did her fashion studies in Hong Kong, and was awarded the best graduate by Jimmy Choo. Expect around 80 pieces in dresses, coordinated sets, free styling blazers and embroidered belts from her cruise collection. ` 3,000 onwards.
Ever heard of natural dyes like Tesu, Semal, Harad, Madder and Marigold? Delhi-based Bageeya is bringing down a range of apparel from unisex kaftans to strap dresses, in these exciting natural dyes, that they believe for centuries have had medicinal properties. The founders, 27-year-old Jigisha Manoj Kumar Shukla and her mentor Narayani Singh use actual leaves and flowers for their prints and textures on each clothing. “While their maheshwaris and chanderis are procured from handloom clusters in Madhya Pradesh, their cottons are sourced from Bhujodi, in Gujarat,” says Jigisha who did her fashion studies in Pearl, Jaipur. Their first time in Chennai will see over 15 pieces of strap dresses, detachable saris, kimonos, scarves which can be worn six different ways. “We make jewellery with the leftover pieces, and wooden pieces to avoid zero wastage,” concludes Jigisha. From ` 3,000.
Summer’s here and if you are on the move every day, Anushé Pirani has stylish Ikat bandanas made for you to amp your headgear game. This Mumbai girl is bringing together indigenous Ikat work and designing modern silhouettes with the fabric. Started in 2016, Anushé works with different handloom clusters in Telangana and Pochampally to explore handwoven fabrics for her line. “For Slow Tales, I will be bringing my Resort ’19 collection of about 60-80 pieces inspired by the Thar desert. We have Ikat in different colours and forms like shirts, pants, ready-to-wear Western wear, dresses and jumpsuits,” says Anushé, who did her fashion merchandising course from BD Somani in Mumbai. To ensure zero wastage, she also make fanny packs and belts with the remaining fabric.
`2,290 onwards.
Today. At Amethyst.