This dating app run by women is exclusively for extra-marital affairs
Visit Gleeden.com and you are greeted by a blonde suggestively biting into an apple - the overt metaphor for sin is not lost on anyone. When Gleeden was launched in 2009 in France, a study showed that 30 per cent of people on traditional dating sites were actually married and lying about it. Gleeden, the platform proudly claims, is a premium dating site for married individuals, looking to elicit an affair. Solène Paillet, head of communication says, “Gleeden is a pioneer in the culture shift and is altering the perception about concepts such as infidelity. We speak for those men and women who want that this hypocrisy would end one day.”
They realised that they had many users from India, even before they officially launched here early this year. Already a thriving market for traditional dating apps such as Tinder, Happn, OKCupid, the app and site now has around 1.8 Lakh users from our country.
Since the platform is completely run and managed by women, the services offered are free of cost for women, while men have to pay through credit packs ranging from Rs. 700 to 5,000. How it works is - you create a profile with an email ID (they suggest you create a new ID just for the site), fill in your details (age, hobbies, personality type etc), and some photographs (“discrete photos are advised,” they say). Browse through profiles and send private messages or “crushes” to tell someone you like them.
The C word
While a platform designed solely for cheating sounds shocking and almost illegal (they faced some lawsites in their home country), Solène is very clear cut about the moral stance Gleeden takes, “If Gleeden didn’t exist, these people would have signed up to another website for single people and would have lied about their marital status in order to find encounters. With Gleeden, people don’t have to lie about their marital status or about what they are looking for, it is all clear from the beginning.”
Their Canadian counterpart, Ashley Madison, famously had all their data stolen in 2015 and released to the public in a delicious scandal, Solène asserts that at Gleeden data privacy is a prime concern. “All the data of the users are protected and confidential. In fact, we don’t conserve any payment information or name,” she states.
The platform has testimonials from various users, some described as “happily married” some as “has been cheating for 2 years”, all of whom love the services offered by the site. “Okay, I’m a cheater, I’m kinda naughty, I cheat on my wife, but I’m having a blast and I’m happy!!” 46-year old Epicure75 writes joyfully. “Feeling loved by another man has helped me being more self-confident,” claims 38-year old Sexylilly. As the folks at Gleeden say, “A flagging marriage shouldn’t be a reason for eternal gloominess, as it is not the end of the road.”
Available for Android and Apple