Celebrating years of bringing creative collaborations through art, Absolut presents Art Bar Mumbai in association with the ace designer Nikhil Thampi at Famous Studio. With a profound focus on gender equality- one of Absolut’s beliefs, the designer will showcase his views towards gender stereotypes through his unique installation for Art Bar.
The theme ‘Absolut Balance’ for the evening will encourage a sense of liberation and celebrate gender equality. The collaboration aims to usher issues pertaining to gender bias that deprive women of equal voice and opportunities.
On several occasions, Nikhil Thampi through the medium of his collection, has put forward a distinctive take on women’s dressing.
Aligning this with the global progress on addressing the issue of gender bias, Thampi’s installation at Art Bar will extricate the negative sentiment the issue holds and embody the spirit of equality loud and clear.
The music for the evening will be curated by both male and female DJ’s, namely DJ SA and DJ Ishani, thereby reiterating gender equality. To further celebrate the wave of equality there will be a mix of male and female bartenders.
Over the years, Absolut has built a strong association with art and creativity by demonstrating global heritage and commencing local initiatives. Through the Art Bar collaboration, Absolut continues to drive awareness and create a clear bridge between creativity and Absolut.
Absolut’s iconic visual imagery has long been a part of the contemporary Indian culture and has helped in establishing a connect with the urban creative millennials.
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