Anavila’s Festive line First Blush is an experiment in subtle hues and minimalism    

Set to launch First Blush at Good Earth in Chennai the new line offers hues like blush, pastel green, warm brown and bright vermillion

Rebecca Vargese Published :  26th July 2019 06:00 AM   |   Published :   |  26th July 2019 06:00 AM


Trust Anavila Mishra to break away from convention and create a festive collection that is devoid of bling and over-the-top colours. With her Winter/Festive 2019 line the Mumbai-based designer, who has dressed the likes of Sonam Kapoor, Vidya Balan and Kalki Koechlin, does just that. 

Set to launch First Blush at Good Earth on August 1, the new line offers hues like blush, pastel green, warm brown and bright vermillion on her signature khadi and linen weaves.


What spurred this exploration of subtle hues for a festive line?
Our Festive 2019 collection has been created keeping in mind the tones and hues that complement the Indian complexion. We wanted to introduce colour palettes that are appropriate for the season, while also creating a fresh line of quintessential Anavila designs. 

You have ventured into creating entire ensembles as well. How did you decide on creating completely curated looks?  
I believe that when a customer comes to buy from a designer, she is looking for a complete solution — an outfit that completes itself. People buy into the sensibility and curation of the designer, which is what inspired and led me to create entire ensembles.

What are the key motifs and patterns to look out for?
We’ve experimented with some unusual colour combinations, stark solid contrasts, different hues of the same colour that are coming together, and variating stripes.

Tell us a little about the silhouettes from your blouse collection
We have worked on a kaftan blouse — a linen body layered with loose kaftan sleeves. 

A standout ensemble from the line
The cinnamon linen sari with a brick red blouse. 

At Good Earth from August 1. Rs 12,000 onwards.