The Armoire’s The Celebration Edit showcases curated ensembles and accessories by over 47 designers
The upcoming Armoire pop-up in the city is their biggest show till date, asserts founder and city-based curator Nandini Varshnei. After their special showcase last month that featured Outhouse and designer duo Shivan and Narresh, the luxury pop-up shop is back with their 11th instalment - 'The Celebration Edit' featuring over 47 designers from across the country. “In the past, we have worked with a maximum number of 25 to 30 designers. But this time we have really scaled up, while keeping the ethos of the pop-up intact. The showcase is highly curated with each brand hand-picked by me. Unless I’m personally happy with the quality, the style and the prices, I won’t put them on my show,” shares Nandini, who started The Armoire in 2015.
The extensive line-up for the one-day exhibition includes prominent Delhi-based brands such as Kavita Bhartia (with their latest line of indo-western capes, draped dresses and shararas along with their new semi-formal line) , I Am Design (with their ikat weaves and thread embroidery on silk and organzas), Malasa (with their signature anarkalis, shararas, crop tops and palazzos), Kora by Anjali Kalia (featuring handcrafted and hand-embroidered Indian wear in natural fabrics), NEH (with their embellished pastel suits and anarkalis in cotton, mulmul and chanderi), Mumbai-based Scarlet Sage (with its ready to wear western ensembles) as well as Chennai’s homegrown brands such as Kaveri which will showcase linen-based western outfits alongside brands like Weave in India (bringing their contemporary wear) and Richa Goenka (with their embellished occasion wear).
"This time, although we predominantly feature major brands from Mumbai, Delhi, Kolkata, Ahmedabad and Bengaluru, we have also included a lot of new names in fashion such as Twenty Nine from Delhi which has a contemporary take on traditional weaves and embroidery and Delhi-based Summer By Priyanka Gupta with their festive wear in pastel shades," shares Nandini, adding that the showcase will also feature plenty of casual wear as well.
Apart from the wide selection of apparels, also look out for accessories from Mumbai-based Mirage with their collection featuring Swarovski, semi-precious stones, pearls and metals along with Mumbai-based Attrangi with their lightweight occasion wear made of Swarovski and cubic zirconia and Dubai-based Dori which brings their collection using corals, pearls and aquamarines. “The pop-up keeps up with the latest festive trend of subtle tones and pastel palettes and also features clothes that can be worn year-round by brands like Ahmedabad-based Purvi Kabra and Mumbai-based Linen & Linens who will showcase their latest line of cool cotton and linens,” adds Nandini.
Also expect to find celeb-favourite The Pink Potli from Mumbai, which will bring their handcrafted bags including potlis, batwas and clutches and Delhi-based Doft Candles which will make their debut in the city by offering festive gifting solutions with their collection of luxury scented candles.
Accessories from 2,000 and upwards
Clothes from 5,000 and upwards
11 am to 8 pm
September 12 at Hyatt Regency Chennai