Bulgari introduces exclusive B.zero1 Kada Bracelet for India with Ayushmann Khurrana as the face of the campaign
Bulgari pays tribute to the Kada, the traditional Indian bangle, with the B.zero1 Kada Bracelet. The exclusive-to-India creation is crafted in dazzling yellow gold, and it is an enchanting ode to India's long-standing cultural affinity with precious metals and stones. It also represents the “modern India”: a confluence of deeply rooted traditions and contemporary, global perspectives. The company has collaborated with Bollywood actor Ayushmann Khurrana who will be the face of the campaign.
Speaking to media sources about his experience and thoughts on being the face of the India-exclusive Bulgari's B.zero1 Kada Bracelet, Ayushmann said, “As the face of this campaign, I've had the privilege to witness firsthand the meticulous craftsmanship and the avant-garde spirit that Bulgari brings to this bracelet. This India-exclusive piece beautifully bridges our rich heritage with the current spirit while also symbolising strength and purity. The blend of tradition and innovation resonates with the progressive mindset defining today's India. Bulgari's dedication to authenticity, showcased through codes of spirals and movement, is commendable.”
Embracing the visionary codes of B.zero1, the creation expresses a concept of movement, circularity and light through a spiral design that evokes strength and determination.
The newly unveiled bracelet, according to Ayushmann, is much like his artistic expression, which is closely tied to his roots. He said, “The B.Zero1 Kada Bracelet, for me, embodies the perfect blend of tradition and modernity, and I'm genuinely excited to see how it becomes a part of people's lives, intertwining its own story within the rich landscape of our heritage.”
The B.zero1 Kada Bracelet is uniquely conceived to be more voluminous than the conventional B.zero1 design, giving men the possibility to combine it with watches or other bracelets or to wear it as a stand-alone piece. Its versatility extends to pairing effortlessly with both casual and formal attire, as well as traditional ensembles.