Hyderabadis! Here's your chance to shop from sustainable labels from around the country at Good Cow Cafe
Petrichor, a one-stop destination for sustainable shopping, is hosting its first pop-up, The Conscious Collect, today, 11 am onwards. Started by city-based founders Yamini Punukollu, Amulya Reddy and Pooja Jampana, their aim for this exhibition is to get eco-conscious labels under one roof at Good Cow Cafe. “The question we keep asking ourselves is how we can start a dialogue about conscious living, and a zero-waste lifestyle. That’s when we realised that there are some labels that are built on similar ethos,” says Pooja. Although the pop-up has several participating labels, the highlights are New Delhi-based Cord, The Summer House from Bangalore and Maarpu by city-based designer Poojitha Onteddu.
Cord by Neha Singh and Pranav Guglani from New Delhi work with the design philosophy of vintage meets modern. Neha says, “You will see classic silhouettes re-imagined to fit modern functionality.” These outfits are crafted from breathable cotton, ideal for summers with comfortable outlines. The norms of slow fashion are an essential part of the label, which tend to veer towards fabrics and production processes that involve fewer chemicals, toxic materials, better working conditions and focus more on the longevity of their outfits. “We tend to use natural trims like coconut shell buttons instead of plastic ones and paper packaging instead of plastic to be as environment-friendly as we can,” says Neha. Rs 3,800 onwards for apparel.
The Summer House
Bangalore-based The Summer House is known for fuss-free ensembles with clean cuts that are the most comfortable outfits one can think of as the mercury soars. Helmed by Shivangini Parihar and Rekha Datla, their Summer White collection is full of A-line tent dresses in white are for those who prefer minimalist silhouettes and classics. “All our clothing is made in our own production studio from eco-conscious fabric. For homewares, we work directly with craftsmen to ensure they benefit them instead of middlemen,” says Shivangi, making a case for conscious couture.
Rs 1,100 onwards.
City-based Maarpu by Poojitha Onteddu will be showcasing layered pieces and slip on dresses paired with easy breezy jackets. A lot of handwoven fabrics have been used in the collection, such as kora and Bengal cotton. Poojitha says her cut pieces are also used in such a way that keeps wastage to the minimum. They also offer upcycling services, mending worn-out garments, and can also give a makeover to one of your old favourite dress.
Rs 3,500 onwards.