It was in late 2022 September when New York-based luxury leather goods brand, Coach, discreetly announced its repositioning plan. From an “accessible luxury” brand trusting its highest-selling design model and offering high-quality products at lower prices as per market standards, Coach moved to “expressive luxury” to resonate with the young and tech-savvy buyer.
With this shift, the brand walks now the line between exclusivity and self-expression and its latest offering, in collaboration with Observed By Us is right up the alley.
Observed By Us, for the unversed, is a fashion label co-founded by actor Kirsten Dunst and Los Angeles-based illustrator Jessica Herschko. The designer duo and their brand in particular are known for playful and quirky hand-drawn accents and now, with this capsule collection, they bring similar aesthetics to the Coach family.
The latest collaboration features a line-up of bags, footwear, accessories and wardrobe staples like hoodies, t-shirts, floral dresses and denim — all printed and embellished with original, hand-drawn illustrations by co-founder Jessica Herschko.
The illustrations thrive on the feeling of nostalgia and 70s American design language with bright and playful flowers, psychedelic hearts, mushrooms, birds, stars and butterflies.
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Further on the design journey, the designer duo reveals that Jessica’s grandparents, who were holocaust survivors, taught her to appreciate even the smallest of things, things that evoke a sense of simplicity, happiness and freedom. Her illustrations for Coach draw inspiration from this feeling.
The colour palette features Coach's staples like tan browns and off-whites in the backdrop of lively embroidery in cyan, taffy pink and leaf green.
INR 7,000 onwards. Available in select stores.
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