PUMA Suede is bringing to you a story of India’s largest street collaboration – Suede Gully. It features 8 rappers, 7 street artists, and 36 hip-hop dancers, all hailing from 4 different corners of the country - Mumbai, Delhi, Shillong, and Madurai. Suede Gully is a video collaboration produced by Puma which highlights 'art in motion' and features innovation, inventiveness and urban street culture. Partnering with icons in music, art, pop and street cultures, the video celebrates the essence of Puma’s iconic Suede collection
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The music is directed by Divine and Sneha Khanwalkar, choreographed by Mukti Mohan and a range of other dance groups. The set consists of a bogie of a local train, gullies in Delhi, Shillong, and Madurai and is painted by Shilo Shiv Suleman and a crew of talented street artists. Every frame, every lyric and every dance move is rich in culture and art. Suede Gully features eight distinct rappers slaying it with their verses in not just one language, but 4 different languages— Shillong rap crew Khasi Bloodz, Mumbai rapper Divine and his team of hip-hop artists like Prabh Deep, and Madurai-based artist Madurai Souljour.
With amazing locations and strong lyrics that bring about a new wave of creators and in a way of a sense of artistic rebellion, Suede Gully is a video to watch out for.
