Once mocked — Crocs have gone from fashion faux pas to a regular effortless style pick. Gen Zs everywhere are slipping into these and redefining styles in the most chic and classy way. Though high-priced than the regular footwears, crocs have become a go-to thing for every youth today. They are so popular now that many stores sell cheaper copies, and ‘original Crocs’ have become highly sought after. Well, that’s the power of a trend!
Crocs burst onto the scene back in 2002, but were almost instantly labeled ‘nerd shoes’ — victims of a serious chunky identity crisis. These were so bad that they were listed as being among the worst 50 inventions during that period by a fashion magazine.
Crocs were more meme than must-have — until Gen Zs flipped the script. They saw a rise in sales when designer Christopher Kane used them in the 2017 Summer/Spring runway. Colourful, chunky, comfy shoes strutting down in a fashion show — well truly an eye-catcher! But the hype wore off quite soon leaving them tucked away in the back rows of the store, again.
When the pandemic boredom kicked in, people started spotting things they had totally ignored before. Next thing you know, the internet had burst into ‘get me these right now’ mode. Crocs transformed comfort into a fashion statement, sending sales soaring sky-high.
Funnily before the brand got much attention, even the Crocs’ CMO Heidi Cooley admitted saying, “Yes, we’re ugly; yes, we’re polarising,” in the year 2016. Soon in the coming years their quest for attention definitely paid off—big time! They changed the design and made it more adaptable to recent times. And guess what, Gen Zs went wild over Crocs, and the market exploded like never before.
So, this is proof that your style is not ugly, but too futuristic for the generation!