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The ‘Gucci Fake Not’ motif is Alesandro Michele’s ironic take on the idea of imitation

Take a look at a few pieces from the men’s A/W 20-21 collection

Rashmi Rajagopal

A repeated theme in the Gucci Autumn/Winter 20-21 men’s collection was the playful ‘Gucci Fake Not’ motif. Taking inspiration from the logo trend that began in the early ‘80 and eventually became a defining part of streetwear, the motif is creative director Alessando Michele’s irreverent and ironic reference to the brand’s logo, a significant element of their designs. Here are a few of the pieces from the collection:
 

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