Activision is implementing a major long-term change to its Call of Duty strategy. It's no secret that Black Ops 7 was widely panned by gamers and critics owing to its disjointed, online-only, AI-generated assets, lack of innovation and technical issues. And now, the publisher has decided to move away from releasing consecutive games within the same sub-series.
Going forward, neither Black Ops nor Modern Warfare will receive back-to-back installments, which marks a big shift in how the franchise will be paced in the years ahead.
"We will no longer do back-to-back releases of Modern Warfare or Black Ops games," Activision said in the official announcement. "The reasons are many, but the main one is to ensure we provide an absolutely unique experience each and every year."
Along with the announcement, Activision pledged to pursue “meaningful, not incremental” innovation for the franchise moving forward. While the company didn’t clarify what that would entail, it said more details would be shared “when the time is right.”
Despite the mixed response, Black Ops 7 will continue to receive full seasonal support as expected. Activision added that it “won’t rest until Black Ops 7 earns its place among the best Black Ops games we’ve ever made.”
Next week onwards, the game’s multiplayer and Zombies modes will be available through a free trial, running alongside a Double XP weekend.
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