BMW M3 Electric first look faces social media backlash

The anticipated all–electric iteration of the BMW M3 has faced a wave of negative feedback following the unveiling of a camouflaged testing prototype dubbed the Vision Driving Experience. While BMW aims for an electric future, the initial glimpse of this M–branded Neu Klasse EV concept has not been warmly received by traditional motorists.

What in the BMW M3 Electric exactly failed to impress?

Recent social media posts showcasing the prototype have drawn considerable online criticism. Despite the camouflage the design direction for BMW’s Neu Klasse range of EVs is apparent and it appears to be a point of contention. While the brand’s oversized kidney grille has faced scrutiny in recent years, the concept EV’s sleeker faux grille has also failed to impress many. The rear design featuring an LED taillight stripe integrated within the boot lid spoiler and an oversized faux diffuser on the rear bumper has also proved unpopular.

Comments on the recent posts indicate widespread disapproval of the EV's aesthetics. One Instagram user stated, “BMW is getting ruined.” Another added, ”The old design is better than the upcoming Neu Klasse design language”. The stream of negative comments appears substantial though some users have offered encouraging words.

The front of the concept maintains a low sporty stance however the rear end's more upright and higher positioning has particularly drawn the ire of petrolheads. One comment with significant approval read, “What the hell is this rear view”.

BMW remains tightlipped regarding the specifications of this concept model, with the final production version still some time away and potentially subject to significant design changes. The upcoming M3 is expected to be available in both combustion engine and fully–electric forms, meaning the design language of this EV concept could also influence the look of future petrol–powered models potentially leading to further polarised opinions.