Graphic artist Prateek Vatash creates concept art titled, Absolut Utopia, for Art Bar Bangalore
The artwork imagines a utopia in which we look past differences in colour, religion, caste, belief and orientation
Absolut Art Bar, a global property by Absolut, returned to Bengaluru last week. This year, visual artists were given a brief to create concept art on the theme of Absolut’s recently launched campaign, Born Colourless. For Art Bar Bangalore, graphic artist Prateek Vatash created a concept called Absolut Utopia.
The concept emulates an urban utopia, an imaginary abstract space of near perfection, which is fluid, accommodating for all and without any boundaries. It invokes the ideas of freedom, equality and euphoria. It epitomises a world in which we look past differences in colour, religion, caste, belief and orientation.
The Bengaluru-based artist’s work primarily uses a blend of 3D and 2D media and neon tones, to evoke moods and hints of nostalgia. About the piece, Prateek Vatash shares, “I am proud to be associated with Absolut, a brand that promotes artistic expression. As an artist, I have always found avenues of expression in my creations, and with Absolut Utopia, Absolut and I have come together to celebrate the brand’s belief in global unity. My endeavour is to elevate the idea through aesthetic expression and showcase it on the global platform. We aim to create an open wold without bias that is more inclusive, thus raising our voice against discrimination based on gender, colour, caste and the like.”