It's firing, just crazy: Party Non-Stop with Mohit & Dr Zeus
EMI Records launches a new party number for the season
It's new, hot and will make you sweat while you burn the dance floor gyrating to its peppy beats. The new single, Party Nonstop, by UK's award winning music producer, arranger and rapper Dr Zeus has released online under the EMI Records banner and produced by Mohit Suri. In less than 48-hours, the new party song has garnered over 8 lakh views and counting.
"It's firing... It's just crazy. It's been only a few hours and I am already getting calls from England," says Zeus, excitedly over a phone interview. Zeus has collaborated with Punjabi singer, songwriter and performer Jasmine Sandlas (known for her hit Yaar Na Mile from the movie Kick in 2014) and IKKA, songwriter, rapper and composer (known for In Da Club hit from the movie Tamanchey in 2014). The song has all the elements of a party number - a peppy tune, rhythmic beats and the singers rapping.
Although, for Zeus this single is a lot more than a party song. "It's not just an uplifting and an energising tune, it's a soulful song for me. With the rhetoric "I want to party non-stop, stop, stop, stop" I want everybody to feel happy, let go off their sadness and be inspired," he says. The song has been directed by Arif Khan who assisted director Mohit Suri in the latter's earlier films. The video too has pushed the song's popularity considering it stars model and actress Evelyn Sharma.
For Mohit who started EMI label with his co-founders, this new release further validates why the director is known for introducing new talent in the industry. Though Zeus has been a music producer for nearly two decades, perhaps this song will help him consolidate his footing in the Indian music industry. "I knew Zeus' songs since college days, I have even danced to his Kangna tune. But when I heard this song for the first time, I didn't know it was his song," says Mohit, adding, "I just understood that this is a great party number! But these kind of songs are expensive to shoot and new people aren't given that budget. So, I personally took it onto myself, produced it and got my assistant director to direct it."
Mohit, who is currently busy with promotions for his new release Half Girlfriend, based on Chetan Bhagat's novel of the same name, has given a chance to new artistes to work on three songs in his film. But the director who is aware of the limitations when it comes to music in films says candidly, "Everything needn't have to belong to Bollywood only. If a song doesn't fit in with my film, I can back it up and put it out there through EMI records."