Devraj Sanyal among global jury of The Midem Artist Accelerator at Cannes 2018
Universal Music Group and EMI Music's Managing Director and CEO Devraj Sanyal has been selected to be on the global jury of The Midem Artist Accelerator for the second year in Cannes 2018 in France. He will be on the jury along with Alex Okosi, Executive Vice President & Managing Director, Viacom International Media Networks Africa and Julian Marshall, Global Head of Content, Shazam (UK) among 12 others.
Devraj Sanyal, MD & CEO, Universal Music Group India & South Asia & Jury member of the MAA 2018 said “I was a jury member last year as well & watched the power of the accelerator first hand and it adds tremendous value to these chosen artists from across the world. Though I’m sad no one from India made it this year after Prateek Kuhad last year, it’s an experience for the MAA artists to interact & learn from a diverse jury from the world of music from across the world." Our job is to help them navigate the complex world of the music business & help connect them to the right people. I’m humbled to represent India for a second year in the Midem Artist Accelerator for the second year, he added.
Midem announced 11 finalists in the Midem Artist Accelerator (MAA), the international music career booster to fast-track talent on the world stage. Midem is the global event for the music community and takes place in Cannes, France, from June 5-8.
Now in its fourth year, MAA has a solid track record for bringing rising talent to a wider global audience. Following the 2017 edition, participating artists Be Charlotte signed to Columbia Deutschland/Sony Music Germany while Iris Gold signed a global deal with Playground Music Scandinavia after being both spotted in Cannes. Interestingly, another MAA alumni M.anifest has been booked for several festivals and also struck a deal with an experienced music consultant who helped him negotiate recording contracts for singles and for music placements in film.
This year’s MAA Artist Ambassador, South-African DJ and producer Black Coffee will be keynoting in Cannes and sharing his know-how with the 11 hot new acts. “As Midem puts the spotlight on Africa’s bourgeoning music scene, I’m truly honoured to be this year’s Artist Ambassador of the Midem Artist Accelerator. I’m thrilled to discover the 2018 finalists and be able to share with them my own experience as an artist,” said Black Coffee.
The 2018 finalists are: Aka (South Africa), R’n’B/hip-hop/urban; Agar Agar (France), pop; Bez (Nigeria), world; Bigstar (South Africa), R’n’B/hip-hop/urban; Client Liason (Australia), pop; Damian Lynn (Switzerland), pop; Dylan Williams (United Kingdom), R’n’B/hip-hop/urban; Haute (France), R’n’B/hip-hop/urban; Hyphen Hyphen (France), pop; La Dame Blanche (Cuba), R’n’B/hip-hop/urban; and T$hego (South Africa), R’n’B/hip-hop/urban.
All finalists will perform live on the Midem Beach in Cannes in a series of concerts during the event, and will benefit from a tailored programme during the tradeshow, including coaching sessions and unique networking opportunities.