As music festival season kicks off, Tinder rolls out its Festival Mode feature in India
Tinder, the world’s most popular app for meeting new people, launches a new in-app user experience, called Festival Mode, in India. The new feature, that’s a way to connect music festival-goers, debuts with Bacardi NH7 Weekender in Pune. Users can add a badge to their profile that highlights their planned festival destination. From there, they have the ability to match and chat with other users attending the same event before they arrive.
Festival Mode begins rolling out on Tinder from November 19 and users will have access to event-specific badges. Globally the festivals that have been part of this feature are EDC Las Vegas, Bonnaroo, British Summer Time and EDC, Orlando.
Here’s how it works: Get on Tinder and look for the Festival Mode card. Match with it to add your festival badge to your profile. From there, you can check out everyone else going to that festival, so you can match and chat before you attend.
“We are constantly working towards making the Tinder experience more intentional and seeking ways for users to not only find Matches with like-minded interests but also to showcase themselves in a more purposeful manner. We know our diverse community values connecting over shared interests, and with Festival Mode we are introducing an innovative new way for Tinder users to make IRL connections. Tinder is a reflection of its community, and as our members seek new, varied experiences, we are excited to be there to enable more meaningful connections,” says Taru Kapoor, GM, Tinder and Match Group.