Rapper Divine -- the real 'gully boy' -- has released the title track of his upcoming debut album, Kohinoor. The track chronicles Divine aka Vivian Fernandes' life and experiences, and how his roots gave him a sense of belonging, turning him into a diamond in the process.
The song touches upon the strong bonds of friendship and loyalty that Divine formed while growing up, and how these friendships have helped him stay true to his self, despite fame and success.
"Kohinoor is my personal story. It's raw and honest. I never imagined that I would one day work alongside a legend like Nas (American rapper), but my success hasn't made my past disappear. I am very proud of my roots, of growing up in the 'naka' and the beautiful video by Panini and JD shows that," said Divine.
The video, directed by Panini Priyesh Pandey and JD aka Joel D'souza, captures the emotions of the track.
Conceptualised by Panini, JD and Divine, the video was shot in the same gully where Divine's first Hindi rap video was shot.
Produced by Gully Gang Entertainment, the video is the first release from Mass Appeal India, after its launch, in collaboration with Universal Music Group.