Music streaming service adds AI song tags in fight against fraud

Music streaming service Deezer said Friday that it will start flagging albums with AI–generated songs, part of its fight against streaming fraudsters.

Deezer, based in Paris, is grappling with a surge in music on its platform created using artificial intelligence tools it says are being wielded to earn royalties fraudulently

The app will display an on–screen label warning about “AI-generated content” and notify listeners that some tracks on an album were created with song generators.

Deezer is a small player in music streaming, which is dominated by Spotify, Amazon and Apple, but the company said AI-generated music is an “industry-wide issue.”

Deezer’s move underscores the disruption caused by generative AI systems, which are trained on the contents of the internet including text, images and audio available online. AI companies are facing a slew of lawsuits challenging their practice of scraping the web for such training data without paying for it.

According to an AI song detection tool that Deezer rolled out this year, 18 percent of songs uploaded to its platform each day, or about 20,000 tracks, are now completely AI generated. Just three months earlier, that number was 10 percent, Mr Lanternier said in a recent interview.

AI has many benefits but it also "creates a lot of questions" for the music industry, Mr Lanternier told a news agency. Using AI to make music is fine as long as there's an artist behind it but the problem arises when anyone, or even a bot, can use it to make music, he said.

Music fraudsters “create tons of songs. They upload, they try to get on playlists or recommendations, and as a result they gather royalties,” he said.

Musicians can't upload music directly to Deezer or rival platforms like Spotify or Apple Music. Music labels or digital distribution platforms can do it for artists they have contracts with, while anyone else can use a “self service” distribution company.

Fully AI-generated music still accounts for only about 0.5 percent of total streams on Deezer. But the company said it's “evident" that fraud is “the primary purpose" for these songs because it suspects that as many as seven in 10 listens of an AI song are done by streaming ‘farms’ or bots, instead of humans.

Any AI songs used for ‘stream manipulation’ will be cut off from royalty payments, Deezer said. AI has been a hot topic in the music industry, with debates swirling around its creative possibilities as well as concerns about its legality.

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