Hrithik Roshan's HRX ties up with Xiaomi to launch the MI Band - HRX Edition.

Xiaomi and HRX, India’s first home grown fitness brand have signed a strategic business partnership to boost the fitness wearable category in India

author_img   |   Published :   |  19th September 2017 05:31 PM
Hrithik Roshan

Hrithik Roshan

Leading Technology Company, Xiaomi and HRX, India’s first home grown fitness brand have signed a strategic business partnership to boost the fitness wearable category in India. The two brands are co-launching Mi Band - HRX Edition.

Mi Band - HRX Edition is an adaptation of Xiaomi’s successful Mi Band 2 for its Indian Mi fans. Mi Band 2 is the world’s leading fitness wearable with 3.5 million units being sold globally in Q2, as per IDC. Xiaomi is the #1 wearable vendor worldwide with 13.4 percent as per IDC Q2 report.

The business partnership between Xiaomi and HRX is a step forward in fostering fitness as a part of lifestyle by making the wearable category affordable and accessible to Indians.

Mi Band - HRX Edition boasts over 23 days of usage on a single charge, thanks to the low-energy Bluetooth 4.0 chipset, and a power efficient OLED display. It can monitor your steps, calories burnt, and sleep patterns, as well as display notifications including incoming calls or text messages.

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Mi Band - HRX Edition will be on sale at a price of Rs. 1299, starting from September 18th on Mi.com and Mi Home stores. Following that, from September 20th it will also be available across Flipkart, Amazon, and Myntra.

Mi Band HRX Edition will also be available for a special preview sale at our fitness partner in Bangalore - Curefit, on the Curefit app and all Cult fitness centres between 18 to 20 September.

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