Amitabh Bachchan gets slammed for jewellery ad; Bank union calls it 'disgusting'
Bollywood actor Amitabh Bachchan’s recent ad with a jewellery brand has been slammed by a bank union, terming it “disgusting”. The one-and-a-half minute advertisement for a Kerala’s jewellery brand featuring the Big B and his daughter, Bachchan-Nanda has been attacked by All India Bank Officers’ Confederation, an organisation claiming to have membership of around 3,20,000 officers. The organisation has threatened to sue the jewellery brand, Kalyan Jewellers, accusing it of “casting aspersion and hurting the sentiments of millions of personnel” in the advertisement.
The AIBOC general secretary Soumya Datta alleged that the theme and tone of the ad “aimed at creating distrust in the banking system”. On the other hand, Kalyan Jewellers rejected the allegation, saying it was “pure fiction.” “We understand that your esteemed association feels that the bankers have been portrayed in bad light. We state it on record that it is a pure fiction and at no point we have intended to generalise the bank officers at large,” Kalyan jewellers said in a letter to Soumya.