Reebok’s new concept store in New Delhi ‘kicks’ off in style with Malaika Arora
New Delhi, July 27th, 2019: Yesterday, Reebok launched its first-ever Fit Hub 3.0 store in New Delhi, on the second floor of the popular Ambience Mall, Vasant Kunj. This original and innovative concept store offers a new look and feel for the brand, seamlessly integrating the Reebok Classic range with its extensive performance offering.
Malaika Arora, Reebok’s digital ambassador, will inaugurate the store. She will be present at the store between 4:00 pm till 6:00 pm to meet and greet Reebok fans and fitness enthusiasts, and answer their queries on fitness and her own fitness mantra.
Having grown her fitness credibility over the years with Reebok, Malaika has represented the brand at several fitness events, including the yoga festival XYoga in Dubai. She has also recently ventured into the fitness business through launching her own yoga studio in India.
Commenting on this experience, Bollywood actor Malaika Arora said, “Fitness has long been a passion of mine and Reebok has been an integral part of my fitness journey, inspiring me each day. With the fusion of fitness and fashion gaining momentum, Reebok is exemplifying this trend by bringing in innovative shopping experience with their unique concept store Fit Hub 3.0. The new store will not only offer an exciting, interactive platform to consumers, but also motivate them to work out in style.”
Following the store opening, Mr. Sunil Gupta, Brand Director, Reebok India said “The lines between fashion and fitness are increasing becoming blurred. This growing trend is reflected through our new store concept which is a unique fusion between the Reebok Classic line, that reflects the brand’s heritage and culture, and the Reebok Performance range that is constantly improved through continuous research and development, technology and innovation”