AXN celebrates 20 years of entertaining viewers with marketing innovations
For 20 successful years, AXN has entertained its audience with the best in English entertainment.
For 20 successful years, AXN has entertained its audience with the best in English entertainment. And to celebrate this feat, the channel is gearing up to engage viewers with multiple marketing innovations that will play out through the year.
To begin with, the channel has partnered with fashion & lifestyle brand The Label Life for its on-going shows on the ‘AXN Premiere Club’.
This association aims to celebrate the strong, independent, working women of today by curating a special collection of power looks ahead of women’s day. ‘The Power Dressing Edit | AXN exclusive’ is inspired by the most talented, revered and versatile female protagonists on AXN.
Next up, the channel has teamed up with Anytime Fitness, a popular health and fitness club, to carry out a specially-designed warrior workout, along with a diet, that will challenge and help people get a warrior-like body just like the Vikings! The winner of the 30-day ‘AXN Warrior Workout’ will win exciting merchandise and vouchers for their warrior-like determination.
AXN has also got on-board specialty coffee brand, Coffee by Di Bella to curate a special menu that celebrates the channel turning 20. The exclusive menu will be available at all 20 outlets of the premium coffee brand across Mumbai and promises to sweep over the patrons with what’s in-store.
The celebration doesn’t end here! AXN has introduced an HD special line-up ‘AXN HD Masterstroke’ to end weekday boredom. The line-up will recharge and refresh the afternoon viewers by airing the most engaging, thrilling and invigorating shows like Hannibal, Sherlock, 24 and more, every Monday to Friday from 2 to 6 pm. There are many more surprises in store for the audiences this year so keep watching AXN!
AXN 20 years: AXN is India’s leading English General Entertainment Channel, backed by Sony Pictures Networks (SPN), offering Indian viewers edge-of-the-seat entertainment for the last 20 years. In 2016, the brand repositioned itself with the tagline Live R.E.D., to showcase its vast content range and shift from generic action to more psychological action that evokes a feeling of mind rush.
All elements of the channel’s communication affirm AXN’s brand commitment to LIVE R.E.D. The channel hosts Reality shows like The Voice, Top Gear, Top Chef, Fear Factor, Survivor, American Ninja Warrior; family Entertainment shows like Guinness Book of World Records, Breaking the Magician Code; and Drama shows like Sherlock, The Handmaid’s Tale, Vikings, Breaking Bad, Hannibal, Ray Donovan, Madam Secretary, Elementary, Billions, Supernatural etc.