With Pujas just a week away, the last moment frenzy around shopping is reaching a crescendo with fashion designers and boutiques showcasing their best sartorial ensembles. And Durga Puja, the biggest festival in Kolkata, is just around the corner. Designer Nilima Ghosh’s label Nakshi, too has launched an exquisite collection called the Pujo Tribe — a unique range inspired by four art forms across the globe. The collection boasts of unconventional designs and patterns that enhance the festive feel with contemporary silhouettes, stylish cuts, vibrant colours and traditional prints. The Ottoman range has been inspired by the Turkish Empire’s gorgeous geometric patterns, opulent fabrics and exceptional colours, which have been melded beautifully with traditional Indian silhouettes. Nawab has been inspired by the rich culture and heritage of the Nawabs of India.
Nakshi infuses the elegance and grandeur of that era and tries to give glimpses of the royalty by using fine fabrics, rich colours and intricate embroidery. The Gond collection takes inspiration from the gond paintings by the tribes from Madhya Pradesh that mirror their daily life, nature, myths and legends with intricate motifs hand-embroidered using a thin thread on silk, tussar and chanderi.
The fourth collection, Bengal Patachitra, is a reflection of the traditional Bengali pata art depicting mytholo g y and folklores and has been created by the traditional Patachitra artists. Nakshi relentlessly works with the artisan clusters across India and offers a range of exquisitely designed authentic handloom and handicraft products, created by unparalleled craftsmanship of artisans from all across India. Each product that you buy from Nakshi supports artisans and help revive the weaving industry. “Nakshi has not only supported, trained and promoted the local artisans but also revived and encouraged the rich Indian traditions and national heritage in terms of the handiwork.
Our Pujo Tribe collection is a beautiful amalgamation of traditional art forms with modern silhouettes,” says Nilima Ghosh, founder and advisor of Nakshi, which has six stores in Kolkata and is planning to open a brick and mortar store in New Delhi in the coming months. The collection is available in Nakshi’s stores located in Salt Lake, Eco Park, Diamond Plaza Jessore Road, Gariahat, Star Mall Madhyamgram and City Center 2. It will also be available on their website.